Lemonhead
Social Campaign
Lemonheads candy wanted to make its century-old brand relevant to a new audience, so we took Lemonhead from the box to the real world. We brought him to life on Facebook, Twitter, and LinkedIn as a regular, everyday guy who happened to have a massive lemon for a head. He's a normal dude who likes to hang out with friends, explore the outdoors and go on terrible Tinder dates. It was as creepy as it was effective and went viral just 24 hours after launching the campaign. The first night of launch we were covered on Comedy Central and the internet went into a frenzy.
I was lucky enough to play him and below are some highlights from my life as a creep.
Featured on: Comedy Central, Creativity, Uproxx, Mashable, LA Times, Huffington Post, Rolling Stone
Behind The Rind
Below are a few of my favorite keyframes that we pitched to have this little citrus get made. We were fortunate enough to work with the Jim Henson Company for fabrication.
